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Branding / Print

Destek Portföy

Financial information, with an editorial eye.

Financial information, with an editorial eye.DEH fund launch
Context

DestekBank · Destek Asset Management

My contribution

Art direction, visual systems & communication design

Period

2026

A visual language I developed during my time at DestekBank for asset-management communication: fund launches, market updates, newsletters and campaigns. The work brings typographic structure and a consistent brand voice to information that changes every day.

Select an image to explore the detail.

01

An editorial rhythm for financial content.

Warm neutrals, black and orange create a flexible palette. Serif headlines distinguish editorial content, while data and supporting information use a quieter, functional hierarchy. Light and dark applications share the same core language.

02

Let the information lead.

Recurring updates use a recognisable headline, source and date structure. Comparable figures are grouped together, making the series coherent without forcing every announcement into an identical composition.

03

A fund story across formats.

Fund communication moves between product-led key visuals, portfolio breakdowns and campaign formats. Numbers shown in the artwork belong to the original, dated communication; they are not portfolio performance claims.

04

Built for the whole communication system.

Landscape campaigns and email layouts extend the identity into different reading contexts. Hierarchy and spacing adapt to the format while typography and accent colour hold the system together.

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