Misyon Bank
A brand in space, print and motion.
Misyon Investment Bank
Art direction & visual communication
2024–2026
Visual communication for a bank and its wider ecosystem, spanning launch materials, events, corporate applications and motion. My role connected brand expression with the practical requirements of each channel.
Select an image to explore the detail.
A visual language with movement built in.
Circular forms, an orange accent and measured typography provide a vocabulary for motion. Short sequences turn the brand’s graphic elements into a paced, recognisable presence.
Film description
An orange dot moves through overlapping grey and white circles. Sparse typography introduces a tokenization platform and the idea of bringing services together. The sequence resolves into the Misyon identity and the closing line “İleri Bankacılık” (Forward Banking).
The identity enters the room.
Event graphics extend the same identity across screens, display surfaces and exhibition settings. These photographs show the work in its physical context.
Clear messages for everyday risks.
The awareness series uses a direct headline, a visual metaphor and structured supporting text. Orange links the pieces back to the bank while each composition gives the subject its own focus.
Typography sets the pace.
A second motion study explores how the bank’s verbal identity can become a timed graphic sequence.
Film description
The Misyon mark appears inside blue concentric rings. Kinetic typography and long shadows introduce “Pioneer Neobank of Türkiye,” capital markets and a global perspective. The closing identity frames use the lines “Banking for Future” and “Banking for Region.”
Misyon Mobil
One app. A world of financial choices.
