myBanko
A shared point for everyday finance.
Misyon Bank · Multi-institution financial services
Creative direction, identity & experience design
2024–2025
myBanko brings services from different financial institutions into a shared physical setting. I developed the creative direction across identity routes, wayfinding, kiosk menus, print and digital communication.
Select an image to explore the detail.
One identity across many touchpoints.
The final identity pairs a deep blue with a warm orange. The wordmark, circular signage and typographic hierarchy create a shared vocabulary for the service point and its communications.
The service, one message at a time.
Digital signage introduces the shared service model, international transfers and investment products. A repeated blue field, orange accent and clear headline structure keep each message part of the same system.
Finding the right voice.
Early identity routes explored different balances of institutional trust and everyday accessibility. These are creative explorations, shown separately from the final blue-and-orange system.
An earlier, louder campaign direction.
The yellow direction uses direct language and oversized typography for outdoor visibility. These mockups and the motion study belong to the earlier campaign exploration.
Film description
A day-and-night toggle changes from a bright sun to a moonlit sky as the background shifts from blue to orange. The message reads: “If you do not have a bank branch after 17:00, we are here.” The myBanko sign closes the sequence with “Türkiye’s shared financial service point.”
AnaKasa
A clear identity for custody banking.
